Orion is a reflector which features even light distribution and a sleek design. With an ultra-strong aluminium housing and ultra-performance luminaire efficiency, Orion can be easy to install and is suitable for all available tracks. The reflector has a rotation angle of 350° and pivots through 90°.
Adjustable lamp angles and special color temperatures for different applications such as food, art, fashion, hospitality (AMB2200) and AGI – Class A.
The aluminum housing and the three color options: RAL 9003 - signal white, RAL 9005 - jet black and RAL 9006 - white aluminium, give it a modern touch.
Orion comes in several series, with a variety of add-ons and controls:
Selling groceries is a highly competitive business. Consumers have a lot of options on their hands, from small corner shops and specialty stores to large hypermarkets and even online shopping. It’s no wonder that the new competitive edge for retailers, is the customer experience.
Lighting has the power to transform the customer experience and therefore influencing purchases. Light can attract attention, guide the eyes and the footsteps and showcase products at their best in full-color, mouth-watering shades.
> Read moreLighting influences desire, purchases and the memory of the shopping experience.
Light is powerful. More powerful than any of us think. In the retail sector light is a decisive factor in helping customers browse, choose, buy and afterward, remember fondly the shopping experience. They may not be able to explain what it was that enchanted them, but we know: it’s the light. Because in retail, the way you showcase items, the visual part of the experience, is one of the most important.
> Read moreLighting for DIY retailers is similar to that of general retail - in that the purpose of the lighting system is to create a differentiating customer experience and at the same time, trigger purchase impulses to increase revenue.
However, given their sheers size, the type of luminaires used differ from smaller footprint retailers. Here, continuous line or trunking systems are recommended, because they allow for maximum flexibility and, most importantly, simplicity.
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