CRI
Product description
CRI is a special customized luminaire created for high shelves where dry-food and beverages are stored in the grocery & supermarkets and other retail applications.
The long luminaires are mounted on the inside part of the shelves and illuminate the shelf from a perspective that's invisible to the customer.
Features and Benefits
- CRI 80 as standard
- 4 color temperatures: 3000K, 4000K, 5000K, 6500K
- Long rated life: L90/B10@50.000h
- Luminaire efficiency: 116 lm/w @4000K
Similar products
CRETechnical data
-20°C ... +45°C / -4F ... +113F
Anodised grey
CRI 80
Safety Class 1
IK04
IP20
Applications & References
Grocery & Supermarket
Selling groceries is a highly competitive business. Consumers have a lot of options on their hands, from small corner shops and specialty stores to large hypermarkets and even online shopping. It’s no wonder that the new competitive edge for retailers, is the customer experience.
Lighting has the power to transform the customer experience and therefore influencing purchases. Light can attract attention, guide the eyes and the footsteps and showcase products at their best in full-color, mouth-watering shades.
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Retail
Lighting influences desire, purchases and the memory of the shopping experience.
Light is powerful. More powerful than any of us think. In the retail sector light is a decisive factor in helping customers browse, choose, buy and afterward, remember fondly the shopping experience. They may not be able to explain what it was that enchanted them, but we know: it’s the light. Because in retail, the way you showcase items, the visual part of the experience, is one of the most important.
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DIY
Lighting for DIY retailers is similar to that of general retail - in that the purpose of the lighting system is to create a differentiating customer experience and at the same time, trigger purchase impulses to increase revenue.
However, given their sheers size, the type of luminaires used differ from smaller footprint retailers. Here, continuous line or trunking systems are recommended, because they allow for maximum flexibility and, most importantly, simplicity.
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