Irina Schrotter

Designing the light for an upscale fashion brand

Irina Schrotter is a Romanian fashion designer who develops an upscale fashion line with a clean aesthetic. The majority of the pieces are black, white or gray or toned-down neutrals. Irina Schrotter stores can be found all across the globe – from Soho, New York to Lugano, Switzerland.

For her flagship store in Romania’s largest fashion mall – Baneasa Shopping City – Greentek developed the light concept and installed a range of luminaires equipped with FAS – a special light color developed exclusively for clothing and accessories.

FAS is a special light that renders colors exceptionally well, together with textures and different finishes. Thus, clothing is shown at its best, as if under natural daylight. In addition, FAS has no UV emission, protecting the clothes against photodegradation.

For this project, Greentek design team imagined a central ceiling area equipped with meandering track lights with a 45-degree beam angle. Each of the tracks can be individually fitted to shine the light on various displays – allowing for maximum store flexibility. With each collection, the shop may be rearranged, thus lighting is easily adjustable without requiring specialized help.

Track spotlights were also fitted in the windows, because here again, displays change frequently.

The ceiling is also equipped on the sides with recessed directional spotlights – Raylan and Ledomero. The fitting rooms have the same type of FAS light, in order to keep shades similar – both on the shop floor when a customer chooses a piece and at the moment when a shopper tries them on.